Meet the team

David Shapiro

Founding Director and Consultant


​David is an experienced consultant, specializing in broadcast metadata management and media business workflows. This includes, but not limited to, the procurement and implementation of broadcast management systems for broadcasters worldwide, while ensuring that key business processes are covered by the system's workflow.

He has over 20 years of IT project management experience, 18 of which have been in the field of broadcast management. He has worked for leading vendors such as Sintecmedia and Pilat Media, as well as with UK based Reddot Consulting. During this time he has successfully managed several projects throughout the entire procurement, customisation and implementation phases of the project.

In addition to working closely with over 25 major broadcasters in 15 countries, he has also played active roles in presales efforts, as well as establishing support, training and implementation departments in the companies he has worked for.

David holds a B.A. in Economics and Business Administration from Bar-Ilan University.

Anton Lein
Anton is an expert in BI projects with 10 years of design, development and project management experience. Based on his economic analytic skills, he presents his customers with immediate added value through the use of advanced BI tools, allowing them to receive crucial, decision-making information.
In recent years, he has led several projects for broadcasters, delivering a very fast and clear ROI through the delivery of initial analytic information in just a matter of weeks. Anton's quickly understands the business requirements and translates them into a usable solution. This results in a system that offers reliable and vital information, a tool that gives personnel on all levels a 360-degree view of the organization's crucial business data on a day-to-day basis.
Zisso Goldsteen
ZIsso is a seasoned project manager and business analyst with more than 30 years of technical experience, with the last 15 years in the broadcasting industry. Working for two global leading channel management system vendors, namely Pilat Media and SintecMedia (now both Operative), he has played significant roles in large projects for brand name customers such as NBC, ABC, CBS, CBC, FOX Networks Group and STAR TV.  
Zisso possesses a strong ability in managing and leading software projects and product implementation for clients using agile methodologies. He has extensive experience in system integration, implementation, application design, mentoring and training on relational database systems.
Dan Lapan
Dan is a experienced professional with over 24 years of broadcast software experience. He spent most of his career with companies like El-On, later to become SintecMedia (now Operative). He headed up several different development teams, spearheading the development of what is now one of the most powerful airtime sales modules in the broadcast industry.  He later moved on to become a senior business analyst and project manager with the company, bringing his in-depth knowledge to the assistance of the customers. Dan has worked face-to-face with leading broadcasters, such as BBC, NBC, ABC, Fox, STAR TV India, just to name a few, managing the full end-to-end software implementation process from analysis through to the successful go-live and roll out.